case study

About the Client The client is an innovative e-commerce platform specializing in the online sale of a wide range of products, including consumer electronics, fashion, wellness, beauty, and lifestyle items. They have developed an exclusive membership program called Nykaa Pro, tailored for professionals such as salon owners, makeup artists, independent beauticians, hair stylists, and academies. …

Bridging the Gap: Strategies for Successful Professional Onboarding in the Beauty Sector Read More »

About the Client The client is a renowned healthcare brand specializing in health and wellness, with a strong reputation for providing high-quality healthcare products. To expand its market presence and cater to a growing online audience, the company launched an e-commerce vertical. This platform offers a variety of healthcare products online, in addition to providing …

From Cart Abandonment to Customer Loyalty: A Success Story of an Healthcare Brand Read More »